Now in its seventh year, Marinalife, LLC – the premier boat owner’s resource for marine concierge services – is enjoying a meteoric increase in membership. “We have been growing by more than thirty percent each year since 2003,�? says Joy McPeters, Marinalife president and CEO. She attributes the company’s success to the wide range of centralized services it provides via its Web site, www.marinalife.com, and its toll-free number – including confirmed marina reservations, customized cruising itineraries and valuable information and services for the boating community. “We want to offer the best level of service on the water,�? McPeters says. Marinalife’s proven commitment to clients has attracted well-known yacht manufacturers such as Cruisers, Hatteras, Lazzara, Meridian, Ocean Yachts, Ocean Alexander and Tiara to join its Customer Loyalty Program.
This popular program provides boat builders with a turnkey package of owner’s club benefits to pass on to customers when they purchase a new boat, including access to a private owner’s Web site, member discounts and an extensive menu of concierge services. “Anyone who purchases a new Hatteras yacht receives a one-year membership to the Hatteras Owner’s Club, which is managed by Marinalife,�? says David Ritchie, director of marketing. “We want to make owning a Hatteras as enjoyable as possible – that’s why we do everything we can to take the hassle out of boating. This program is one more way we can make that objective a reality for our customers.�?
Among the many benefits Marinalife offers its Customer Loyalty Program members and its clients is a complimentary, members-only magazine. The company announces that starting with the Fall 2006 issue, it has increased the size of the quarterly Marinalife magazine dramatically to an 8.125" x 10.75" format. Inside, the enhanced editorial lineup includes new features devoted to the active boating lifestyle. “We cater to a diverse group of clients, all of whom have one thing in common: They use their boats. Their lifestyle revolves around the marinas they visit, along with great food, fine wine and good times,�? McPeters says. “With our new, larger-format magazine, we can now give them authoritative articles about the best places to cruise, fish and dine.�? Each issue will continue to include the Marinalife Partner Directory of marinas and news about member
discounts on dockage, fuel and other key services. “It’s still very much a members’ magazine that is mailed to active boat owners and captains,�? she says.
Marinalife, LLC is the first and only online marine concierge service to cover marinas throughout the entire Western Hemisphere cruising region. Its territory includes the U.S., Canada, Mexico, The Bahamas, the Caribbean, Central America and now parts of South America. Headquartered in Baltimore, Maryland, Marinalife is operated by a team of focused service professionals with an extensive background in the marine industry. The company offers several different levels of membership, ranging from the affordable Captain’s Club to the all-inclusive Diamond Concierge Club – the ultimate yachtsman’s concierge service for land, sea and air.
For more information on Marinalife, please call 800-Rent-A-Slip (800-736-8275) or visit www.marinalife.com.
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