Saturday, September 6, 2008

Active Interest Media, Inc. Acquires Yachts Magazine

Active Interest Media, Inc. (AIM) announced that it has acquired Yachts magazine, a leading luxury yachting publication, adding another consumer enthusiast magazine title to its growing portfolio of magazines, consumer shows, books and internet sites.

The announcement was made by Efrem “Skip�? Zimbalist III, AIM President and Chief Executive Officer.

“Yachts Magazine gives AIM another great bridge to the international marine community and industry,�? said Zimbalist. In March of 2006, the company purchased Show Management, producer of major boat shows and events including the Fort Lauderdale International Boat Show®, the largest boat show in the world.

“The Yachts Magazine team has had a long-standing partnership with our boat shows. By now bringing AIM’s publishing resources to bear on Yachts’ behalf, we can accelerate the magazine’s already rapid growth,�? said Andrew Clurman, Chief Operating Officer of AIM.

Yachts is a 10 year-old bi-monthly publication with BPA audited circulation of 49,000. Readers are typically owners of yachts 60 feet in length or more ranging upward in price from $2 million to well over $100 million dollars. The magazine has sister editions in France, Croatia, Italy, and Russia.

The entire Yachts team including Michel Karsenti and Karlene Pack will remain on board in the magazine’s Fort Lauderdale, Florida headquarters.

About AIM

Based in El Segundo, California, AIM (www.aimmedia.com) is a dynamic media company that serves a base of loyal constituents through print, event and online products that connect consumers with their passions. The company was formed in October 2003 by Zimbalist and the private equity investment firm Wind Point Partners.

In addition to Yachts Magazine, the company publishes American Cowboy, Southwest Art, Yoga Journal, Vegetarian Times, Better Nutrition, Log Home Design, Black Belt, Log Home Living, Timber Home Living, and Building Systems magazines. AIM produces and markets videos and books and produces 12 log home shows and more than two dozen building seminars.

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